Marketing Manager

Location: Toronto

About Firma Foreign Exchange

Since 1998, Firma Foreign Exchange has provided global currency and payment solutions to help small businesses grow. We believe business across borders can be less complex.

Firma is a global company moving more than $14 billion in payments around the world safely and securely for our clients. Currency exchange can be complicated; at Firma we keep it simple and secure.

Firma Foreign Exchange is looking to expand our remarkable team, with people who provide remarkable service, resulting in remarkable growth. 

We value those who:

1)     Dare to be adventurous, have a fresh, outward-looking way of thinking, determined, independent, entrepreneurial and ambitious.

2)     Care to do what’s right and demonstrate trust, reciprocal respect, humility, honesty and personal responsibility in all relationships.

3)     Share by collaborating and working together as one team to pursue mutually beneficial relationships and better outcomes for all.

4)     Uncomplicate by making life easier for customers and each other and make the complex simple and straightforward for everyone.

5)     Deliver by aiming to be the best, leading the way in service excellence and continuously working to innovate and improve products, services and processes.

Office locations: Canada, Australia, New Zealand, and the United Kingdom

Awards: Firma is proud to have been awarded Canada’s Best Managed Companies in 2019 and 2020.  For the last four years, Firma has also received Great Places to Work Certification and won Great Places to Work in 2018.

Marketing Manager (Job ID: 515):

Reporting to the Director Brand & Communications, the Marketing Manager will execute the marketing strategy with a focus on brand and content development. Tasked with managing and working collectively with all internal and external stakeholders, the marketing manager will be responsible for the content and creative development, execution of marketing and sales materials, management of the Firma website, act as a brand guardian and champion, and continuously seek opportunities to optimize brand awareness to drive trust and confidence. Support in the management of marketing budget, following finance processes, tracking and reporting.


Marketing Materials & Content Development

  • Support ongoing Marketing material refresh or net new development including copy, editing and proofing, managing compliance reviews, managing French translation
  • Develop PPT/presentations when required – researching content development, curating the content, development of graphs etc.
  • Support management of agency partners, this includes project management, workbacks, writing briefs etc. Agency partners include legal, translation, digital and creative
  • Content development and copy execution of email marketing campaigns
  • Develop and manage key initiatives for Brand governance, and guidelines to ensure brand consistency and relevance throughout the organization


  • Charged with ensuring content is kept relevant and up to date
  • Manage all content updates required – this includes content development if needed
  • Execute appropriate approval process for any content changes, such as working with compliance, sales, translation and legal as required
  • Support SEO initiatives with digital agency
  • Support in monthly Google Analytic review. Including pulling out learnings and key insights and applying learnings to identify opportunities to grow and optimize Firma website

Product Commercialization

  • Support in the execution of commercialization of product, including creative execution, communication development and executions
  • Identify marketing opportunities to support product commercialization strategy: webinar, email campaigns, product support materials, presentations etc.  content development when identified as part of the strategy
  • Support the sales team in product roll outs and gather feedback to optimize marketing support materials
  • Work with partners – Lendified, Merchant Capital, Boomi as required.

Social Media

  • Lead the social media strategy
  • Actively monitor FX competitor's social media activities and provide recommendations throughout the year on how to optimize Firma’s social media strategy and increase followers – best practices
  • Ensure Firma brand and tone of voice is executed to adhere to Firma brand guidelines

Email Automation

  • Work with Marketing associate to support updates to email templates in Salesforce and Pardot
  • Review and oversee email marketing reports pulled by marketing associate from Pardot and draw insights and learnings. Apply learnings to optimize campaigns


  • WordPress experience is an asset
  • Charged with ensuring content is kept relevant and up to date
  • Manage all content updates required, as well as content development
  • Lead the approval process for any new content or content changes – this includes working with Compliance, Sales, Translation and Legal as required
  • Support in monthly Google Analytic review and pulling out learnings and insights

Skills and Abilities:

  • Be an expert on competitive offerings and industry trends. Translate that intelligence into actionable insights
  • Manage day-to-day requirements to deliver campaigns, including planning, scheduling, copywriting, coordinating stakeholder reviews/approvals, translation, testing, and fulfillment
  • Ongoing collaboration with Sales, Compliance and Agency partners
  • Develop and manage key initiatives for brand governance, and guidelines to ensure brand consistency and relevance
  • Budget Management
  • Ability to interact with all levels of stakeholders and leaders
  • Proven interpersonal, teamwork, and relationship building skills
  • Strong commitment to provide an excellent employee experience and environment
  • Client service minded
  • Powerful and effective communication skills, both verbal and written
  • Excellent attention to detail
  • Dedication to confidentiality
  • Works well under pressure and adapts to change easily
  • Demonstrated sound judgment and decision making
  • Proven ability to work effectively and professionally in a dynamic environment while managing multiple demands and priorities


  • Salesforce/Pardot knowledge and experience is an asset
  • Demonstrated ability to synthesize data, insights, and trends and turn them into actionable plans
  • Self-motivated, proactive, and results-oriented
  • Resourceful and able to prioritize
  • Cultivates innovation
  • Leads with a strategic mindset

Education and Experience:

  • Bachelor’s degree in Marketing, Communications, or related field of study
  • A minimum of 5 years of experience in marketing or product marketing
  • WordPress experience is a benefit
  • Salesforce/Pardot knowledge and experience is an asset
  • Equivalent combinations of education and experience may be considered

Total Compensation:

  • Salary to be discussed in interview
  • Eligible to earn a corporate incentive payment based on 10% of salary in the form our Corporate Incentive Program
  • Health and dental benefits
  • Paid vacation time plus 5 personal days (pro-rated for first year of employment)
  • After 3 months of successful employment, eligible for one half-Friday off per month
  • Funded completion of job-related training
  • Employee recognition system – movie tickets, household items, electronics, gift cards, etc.

Interested applicants please submit resume and cover letter to, referencing job ID: 515

Applicants are required to be able to work remotely to be eligible for consideration.

We thank all applicants in advance; however only individuals selected for an interview will be contacted.